5 Must-Read Marketing Management Books by Indian Authors

Marketing management is an essential aspect of any business, and there are numerous books available on the topic. However, not all of these books are written by Indian authors. In this blog, we’ll take a look at some of the best marketing management books that Indian authors have written, and why they are worth having in your book collection.

Marketing Management: A South Asian Perspective

• Though this book is not by an Indian author but this is its base of every marketing book. First on our list is “Marketing Management: A South Asian Perspective” by Philip Kotler, which is considered one of the best marketing management books for students and practitioners alike. Written by one of the world’s leading marketing experts, this book provides a comprehensive overview of the principles of marketing management authors, with a special emphasis on the South Asian market. It covers key topics such as market research, product development, pricing strategies, and promotion, and includes real-world examples and case studies to illustrate the concepts discussed. Its a brilliant marketing book philip kotler. Continue reading at last I have provided resources to get marketing management books by indian authors pdf

Marketing Management: An Indian Context

• Another must-have marketing management book is “Marketing Management: An Indian Context” by R. Srinivasan. This book is written specifically for Indian students and professionals, and covers all the essential concepts of marketing management in an Indian context. It includes a wide range of case studies and examples from Indian companies, and provides practical insights on how to develop and implement effective marketing strategies in the Indian market.

Marketing Management: A Strategic Decision-Making Approach

• “Marketing Management: A Strategic Decision-Making Approach” by John Mullins and Orville Walker is another excellent marketing management book that Indian authors have written. This book provides a comprehensive overview of the strategic decision-making process in marketing management, and covers key topics such as market research, product development, pricing strategies, and promotion. It also includes case studies and examples from both Indian and global companies, making it a valuable resource for both students and professionals.

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Marketing Management: A Strategic Approach

• “Marketing Management: A Strategic Approach” by P. Rajan Saxena is yet another excellent book on marketing management written by an Indian author. This book provides a comprehensive overview of the strategic decision-making process in marketing management, and covers key topics such as market research, product development, pricing strategies, and promotion. It also includes case studies and examples from Indian companies, making it a valuable resource for both students and professionals.

Marketing Management: A Contemporary Perspective

• Lastly, “Marketing Management: A Contemporary Perspective” by P. Sundararajan is considered as one of the best marketing management books that you must have in your book collection. This book provides a comprehensive overview of the principles of marketing management, with a special emphasis on the contemporary market. It covers key topics such as market research, product development, pricing strategies, and promotion, and includes real-world examples and case studies to illustrate the concepts discussed.

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In conclusion, Indian authors have written a number of excellent marketing management books that are worth having in your book collection. Whether you’re a student, professional, or simply interested in the topic, these books provide valuable insights and practical strategies for developing and implementing effective marketing management strategies in the Indian market. So, if you want to stay ahead in the game, make sure to add these books to your reading list.

Which is the best selling book by an Indian author?

“The Shiva Trilogy” by Amish Tripathi is considered one of the best-selling books by an Indian author. It is a mythological fiction series that has sold millions of copies and has been translated into several languages.

Who wrote books related to marketing management?

Philip Kotler, R. Srinivasan, John Mullins, Orville Walker, P. Rajan Saxena, P. Sundararajan are few authors who have written books related to marketing management. They are considered experts in the field and have written several books on the subject, providing valuable insights and practical strategies for developing and implementing effective marketing management strategies.

Who is father of marketing management?

Philip Kotler is widely considered as the “father of modern marketing” or the “father of marketing management”. He is a well-known marketing author, consultant, and professor at the Kellogg School of Management at Northwestern University. He has written several books on marketing management and his book “Marketing Management” is considered a classic in the field.

Which Indian company has best marketing strategy?

It is difficult to determine the “best” marketing strategy as it depends on the industry and specific goals of a company. However, some Indian companies that are known for their strong marketing strategies include Reliance Retail, Flipkart, Tata Group, and Airtel. These companies have effectively used various marketing channels and tactics to increase brand awareness and drive sales.

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